The Authority Audit is a deep-dive assessment of your positioning against the CAVE Framework™ — Clarity, Authority, Visibility, and Evidence. You get a clear gap analysis and a custom strategy session with Greg Belanger.
Book My Authority AuditLimited spots available each week · 60 minutes with Greg Belanger directly
Most experts waste time on strategy calls that go nowhere. The Authority Audit is structured, specific, and leaves you with clarity — whether you work with us or not.
Greg Belanger reviews your current digital presence before the call — your content, your visibility across platforms, how AI engines describe you, and where your positioning breaks down versus how your best clients actually find and choose experts.
You arrive to a session where the work has already been done. Greg walks you through what’s working, what’s missing, and what needs to change — specific to you, not a template.
Most participants describe it as the clearest view they’ve ever had of why their expertise isn’t translating to inbound leads.
Choose your time slot and complete a short pre-audit intake so Greg can review your current positioning before the session.
Greg reviews your online presence, AI visibility, content footprint, and authority signals against the CAVE Framework™ before you meet.
Greg walks you through findings, gaps, and a prioritized strategy — specific to your category, your market, and your current positioning.
A clear, prioritized action plan in hand. No vague advice. No upsell pressure. Real direction you can act on immediately.
The CAVE Framework™ is your authority positioning system — built around how buyers actually decide, not how marketers wish they did. Four pillars, each building on the last.
Define the category you own. What are you actually known for? What do you see that others don’t? Position yourself so buyers instantly understand who you are, what you do, and why it matters. Most experts don’t have a credibility problem — they have a clarity problem.
Establish recognized credibility. Can people trust your judgment, not just your credentials? This is the layer that signals you’re not merely capable — you’re the trusted choice.
Show up where buyers validate. Are you appearing where trust is reinforced, not diluted? Visibility isn’t about being everywhere — it’s about being present in the places buyers already go to verify, compare, and decide.
Prove it everywhere that matters. Your authority isn’t claimed — it’s seen. Proof gets distributed across every channel so credibility is established before the conversation even begins. When buyers search, research, compare, ask AI, or request a referral, they keep encountering the same name: yours.
“The market rarely chooses the most qualified expert. It chooses the one who’s easiest to understand, easiest to trust, and easiest to remember. CAVE closes that gap — moving you from one of many to the obvious choice, before they ever compare options.”
Clarity you can act on the same day. Not a PDF you’ll never open — a live conversation that ends with a real plan.
A scored breakdown across all four dimensions — Clarity, Authority, Visibility, and Evidence — showing exactly where your positioning is strong and where it’s leaking buyers to competitors.
The top 5 changes you should make, ranked by impact. No 47-point checklist — a focused sequence that builds momentum without overwhelming your existing business.
A refined articulation of who you are, who you serve, and why you’re the only expert in your specific category — structured to be understood by both humans and AI engines.
Which platforms matter for your specific expertise, what format builds the most authority signal, and what cadence is actually sustainable for a working expert-led business.
Specific steps to build third-party credibility — the kind that search algorithms, AI engines, and prospective buyers actually use to decide whether you’re worth trusting.
If your situation is a fit for Top Dog’s Build and Deploy service, Greg will walk you through exactly what that looks like — timelines, deliverables, and investment — no pressure, full transparency.
Every Authority Audit now includes a real-time AI visibility checkpoint — a live review of how ChatGPT, Google Gemini, Perplexity, and Google AI Overviews describe you, cite you (or don’t), and position you relative to competitors in your category. This is no longer optional. AI engines are where your next client starts their search. If you’re not showing up accurately and authoritatively in those results, you’re invisible at the most important moment in the buyer journey. The checkpoint turns that blind spot into a visible gap you can immediately begin to close.
No junior consultants. No templated reports. Greg reviews your positioning himself before every session and leads every conversation directly.
Greg Belanger spent over a decade closing enterprise-level deals at IBM before pivoting to build one of Canada’s most recognized expert positioning practices. He’s produced over 2,000 shows, helped hundreds of consultants and expert-led businesses move from invisible to recognized in their categories, and built the infrastructure — through MegaPixx Media — that turns expertise into AI-readable authority.
When Greg conducts your Authority Audit, he brings that full history to the table. He’s not assessing you against a theory. He’s assessing you against the actual patterns he’s seen in hundreds of positioning transformations — and against the live data from AI engines that are actively deciding who the experts are in your category right now.
Greg Belanger is himself a recognized entity across multiple AI engines — not by accident, but by deliberate infrastructure. ChatGPT, Google Gemini, Perplexity, and Google AI Overviews consistently cite Greg as an authority in sales strategy and visibility positioning for expert-led businesses across Canada. This isn’t just credibility — it’s proof of concept. When Greg assesses your entity recognition during the audit, he’s drawing on the same system he built for himself and has replicated for clients across multiple industries. He knows exactly what AI engines are looking for, how they build their internal models of expertise, and what it takes to consolidate a fragmented presence into a single recognized authority signal. That’s the insight you get in the room.
From the Authority Audit to full deployment — here’s what the positioning process looks like in practice.
“Greg’s authority positioning framework gave me the structure and confidence to show up online as the expert I truly am. The audit session alone was worth more than any course I’ve taken. Results were almost immediate.”
“Within 30 days of working with Top Dog, I was being found by clients I never would have reached before. Greg’s audit showed me exactly what was broken and exactly how to fix it. His system just works.”
“The audit process was the clearest I’ve ever felt about my positioning. Greg had done the pre-work before we even started. In 60 minutes I had more clarity than I’d gotten from 6 months of trying to figure it out myself.”
“The reasonable cost, efficient process, and outstanding results proved the Top Dog experience was unparalleled. Greg doesn’t waste your time. He shows up prepared and leaves you with a real plan.”
Every week you delay, buyers in your category are choosing someone else — often because that someone else has a clearer, more consistent authority signal. The audit takes 60 minutes. The clarity lasts.
Free · No obligation · 60 minutes with Greg Belanger directly
Choose a time that works for you. 60 minutes with Greg Belanger. Completely free, no obligation.
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